Saturday, April 19, 2014

Does Real Estate BRAND Really Matter?

Las Vegas Realtors at the Melvin-Peters Team (702) 900-1238 discuss whether BRAND really matters to the consumer.  The truth is that real estate a local business and the consumer is more focused on working with an individual that they feel comfortable with and with whom they have confidence. JC Melvin and Matt Peters work with agents across the country. If your looking for a recommendation go to The Melvin-Peters Team and contact them or pick up the phone and give them a call.  

     We can go round and round here with the age old argument about big verses little or boutique size company. The argument for big is that they are connected across the country and that this some how improves their marketing capability. While it's true the larger firms have a "distribution network" in place for rapid deployment of information, it doesn't automatically translate to helping the seller sell faster or helping the buyer buy better or search property better..
     The argument for the smaller shop is that real estate is a local business and the consumer is really working with an individual agent or local team of agents that specialize in their particular market.
     Both sides of this argument hold merit. The bottom line to the consumer is, "who can help and assist me to accomplish my dreams an goals", not what corporation are you with? 
     At the Melvin-Peters Team, our recommendation is to interview until you feel comfortable with the agent you decide to work with whether that's one interview or five interviews. When the consumer can get a referral to an agent that someone already knows and perhaps, has worked with, that's usually a good start. 
     Bottom line, don't get to hung-up on the Brand name in today's real estate game. There are a bunch of great agents out there to work with so find the one you're comfortable with and go to work!
     

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